Brass Key Design Society

Interior Design for Custom Homes and Full Scale Renovations

Timeless spaces designed to be lived in and enjoyed for years to come.


Brass Key Design Society partners with homeowners and builders to create refined, welcoming interiors across Smith Mountain Lake and the Roanoke region.

What We Do

Full Service

Interior Design

We work closely with builders and contractors to help ensure the design vision is carried through correctly at every stage.

Featured Work

A Portfolio of

Timeless Transformations

Every project begins with understanding how the home will be lived in. From mountain view homes to historic renovations and curated new builds, our work focuses on creating spaces that feel timeless and welcoming.

A full home renovation designed to improve flow, function, and connection to the surrounding mountain views.

A custom home carefully designed from the ground up to feel warm, comfortable, and elevated.

A 120-year-old farmhouse restored with character, personality, and respect for its history.

Our Process

Designing a home at this level requires clear communication and steady guidance throughout.

1

Discovery

We begin by understanding your goals, lifestyle, and vision for the home.

2

Design Development

Through layout planning and curated selections, we shape the overall direction of the project.

3

Collaboration

We work alongside your builder and trades to help ensure smooth execution.

4

Installation

From finishes to furnishings, we oversee the final layers that bring the home together.

About Emily

Led by Experience

With over two decades of residential design experience, Emily Appleby brings a strong eye for detail and a deep respect for quality craftsmanship.



Her approach is grounded in creating spaces that feel comfortable, well balanced, and true to the home itself. Every project is carefully considered so it feels natural, timeless, and easy to live in.

  • Who We Work With

    We are best suited for homeowners planning:


    • Custom new builds

    • Whole home renovations

    • Large scale kitchen and bath projects


    Our work focuses on projects where thoughtful design can be carried through the entire space.


Service Areas

Serving


  • Smith Mountain Lake
  • Roanoke Region
  • Blacksburg

Let’s Create Something Beautiful Together

If you are planning a custom build or a major renovation, we would love to hear about your project.